Global marketing company AI-powered KPI-driven

Stop the Scroll. Raise ROI with Paid Social Ads

We plan, launch, and continuously optimize Google Ads campaigns that generate qualified leads, drive purchases, and deliver a return on every dollar you invest. No wasted spend, no black-box reporting, just campaigns built to perform.When someone searches for what you offer in your city, your business should be the first result they see. We optimize your local presence across Google Maps, the local pack, and near-me searches so the customers closest to you find you first.

Trusted by 250+ startups and global brands, across 30+ industries.

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Native Visual Formats and Engagement

A clean single‑image format in the main feed that highlights your product or offer with direct, focused messaging, ideal for traffic and simple conversion goals.

📺 Stories Ads

For time-sensitive offers and direct response, full‑screen Stories placements blend into organic content and drive fast actions like swipe‑ups, taps, and replies.

📺 Stories Ads

For time-sensitive offers and direct response, full‑screen Stories placements blend into organic content and drive fast actions like swipe‑ups, taps, and replies.

🛍 Shopping & Collection‑Style Ads

For ecommerce brands, shoppable posts and catalog‑driven formats turn Instagram browsing into product discovery, helping users move from “see it” to “buy it” in a few taps.

🧲 Lead Ads

In‑app forms and mobile‑first landing flows capture sign‑ups, demo requests, and enquiries directly from Instagram, reducing friction for users who don’t want to leave the app.

Why Meta Ads is the most powerful channel
for immediate, scalable growth

Meta Ads have become a staple performance channel, blending Meta’s optimization engine with highly visual formats and fast creative iteration. When treated as an always‑on system rather than isolated campaigns, they can generate steady, scalable demand.
 

🎥 Reels Ads

Short vertical videos in the Reels feed designed to stop the scroll, deliver your key message in seconds, and push users to swipe or tap through to your offer.

📺 Stories Ads

For time-sensitive offers and direct response, full‑screen Stories placements blend into organic content and drive fast actions like swipe‑ups, taps, and replies.

🖼 Feed Image Ads

A clean single‑image format in the main feed that highlights your product or offer with direct, focused messaging, ideal for traffic and simple conversion goals.

🧩 Carousel Ads

This format lets users swipe through multiple cards in Feed or Stories, perfect for showcasing several products, features, or steps of your story in one ad unit.

🛍 Shopping & Collection‑Style Ads

For ecommerce brands, shoppable posts and catalog‑driven formats turn Instagram browsing into product discovery, helping users move from “see it” to “buy it” in a few taps.

📲 Explore Placement Ads

A native way to appear where people actively search for new content and brands, reaching users beyond existing followers at the moment they’re open to discovery.

💬 Engagement‑Focused Ads

These setups are tuned to spark saves, comments, profile visits, DMs, and video views so content builds real interaction instead of just passive impressions.

🧲 Lead Ads

In‑app forms and mobile‑first landing flows capture sign‑ups, demo requests, and enquiries directly from Instagram, reducing friction for users who don’t want to leave the app.

💳 Conversion & Sales Ads

A conversion‑optimized setup that uses event data and tracking to prioritize purchases, subscriptions, and other bottom‑funnel actions rather than vanity metrics.

Instagram advertising problem-solving with support from our team

Problems:

Solutions:

Full-service Meta Ads solutions

Meta Ads Strategy

End-to-end campaign setup focused on real business outcomes. Campaign structure, objectives, and tracking are aligned so every ad set, placement, and event contributes to leads, sales, or qualified pipeline.

Funnel StrategyRetargeting Setup

Always-on retargeting that recovers lost traffic and warms up intent. Different retargeting pools (site visitors, video viewers, engagers, abandoned carts) receive tailored messages instead of seeing the same generic ad over and over.

Audience Targeting and Segmentation

Smart segmentation that gets your ads in front of the right people at the right time. Custom audiences, interests, behaviors, and exclusions work together to filter out junk traffic and focus spend on users most likely to convert.

Lookalike and Scaling Infrastructure

Scaling systems built on your best-performing audiences and events. High-quality seed lists, lookalikes, and broad targeting tests allow budgets to grow while keeping CAC and lead quality under control.

Lead Generation

High-intent lead flows built around offers your audience actually wants. Lead forms, landing pages, and follow-up logic are designed to reduce drop-offs, capture clean data, and bring in contacts your sales team can realistically work with.

A/B Testing

Structured experiments to continuously improve results instead of randomly “tweaking”. Audiences, creatives, placements, and bids are tested one change at a time, with clear winners logged and rolled out across campaigns.

Creative Production and Testing

Scroll-stopping creatives tailored to different stages of the funnel. Static, video, and UGC-style ads are tested against each other, with messaging, angles, and formats iterated based on performance instead of guesswork.

Tracking, Analytics & Reporting

Clean tracking that shows what actually works and what burns budget. Conversion events, pixels, and aggregated reporting are set up so you can see cost per lead, cost per purchase, ROAS, and other key metrics.

Funnel Strategy

Clear journeys that take users from first impression to conversion without confusion. Messaging, CTAs, and landing experiences are mapped to awareness, consideration, and decision stages so each step has a specific job.

Ongoing Campaign Management

Hands-on management to keep performance moving, not just “set and forget”. Budgets, bids, and creatives are adjusted based on trends, seasonality, and learnings, with regular reviews and actionable recommendations for the wider marketing team.

Common Google Ads challenges we solve

Our team identifies and fixes the exact issues that drain budgets, suppress performance, and prevent Google Ads from delivering the returns your business needs.

We are spending on Google Ads but not generating profitable leads or sales

Unprofitable Google Ads spend is almost always caused by poor account structure, broad keyword targeting without proper negatives, misaligned bidding strategies, or landing pages that do not convert the traffic the campaigns deliver. We audit every layer of your account, identify the specific causes of poor ROI, and rebuild the campaign architecture around your actual conversion economics.

We are spending on Google Ads but not generating profitable leads or sales

Unprofitable Google Ads spend is almost always caused by poor account structure, broad keyword targeting without proper negatives, misaligned bidding strategies, or landing pages that do not convert the traffic the campaigns deliver. We audit every layer of your account, identify the specific causes of poor ROI, and rebuild the campaign architecture around your actual conversion economics.

We set up Google Ads ourselves but the results are inconsistent

Self-managed Google Ads accounts frequently suffer from poor campaign structure, insufficient negative keyword coverage, unmonitored budget waste, and a lack of systematic testing. We take over the account, rebuild what needs to be rebuilt, and bring the consistency and methodology that produces stable, improving results month over month.

Google keeps recommending changes that increase our spend but not our results

Google's automated recommendations are designed to increase platform spend, not necessarily to improve your return on investment. We evaluate every recommendation critically against your actual performance data and apply only those that demonstrably improve your outcomes.

We have no idea which campaigns, keywords, or ads are actually driving revenue

Without accurate conversion tracking and clear attribution, Google Ads management is guesswork. We implement granular conversion tracking, verify data accuracy across your analytics stack, and build reporting that ties every campaign directly to business outcomes.

Our competitor ads appear above ours even though we have a higher budget

Ad position is determined by Ad Rank, which combines bid with quality score, expected click-through rate, and landing page experience. A competitor with a better quality score can outrank a higher budget. We improve every component of your Ad Rank to win more auctions at a lower cost per click than competitors spending more.

Our Google Shopping campaigns generate traffic but very few purchases

Shopping campaign underperformance is typically caused by poor product feed quality, incorrect bidding by product margin, missing negative keywords, or landing pages with conversion barriers. We audit your full Shopping setup and optimize feed data, campaign structure, and bidding to improve both traffic quality and purchase conversion rate.

Our Google Ads Management Process

How we drive results (step-by-step)

Phase 1

Account Audit & Baseline

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    Full account structure and campaign settings review
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    Keyword coverage, match type distribution, and negative keyword audit
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    Quality score assessment across all ad groups
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    Conversion tracking verification and attribution review
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    Wasted spend identification and quick-win prioritization
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    Competitive landscape and auction insight analysis

Phase 2

Strategy & Campaign Architecture

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    Campaign type selection aligned to business objectives and budget
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    Account structure design by product, service, or audience segment
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    Keyword strategy development with match type and negative keyword framework
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    Bidding strategy selection and target CPA or ROAS modeling
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    Budget allocation plan across campaigns and channels
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    90-day Google Ads roadmap with performance milestones

Phase 3

Technical Foundation

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    Campaign and ad group creation following best-practice account structure
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    Ad copy development and upload across all formats
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    Audience list creation and remarketing tag implementation
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    Conversion tracking setup and testing
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    Landing page review and pre-launch optimization recommendations
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    Initial bid calibration and budget pacing configuration

Phase 4

Performance Optimization

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    Daily monitoring of spend pacing, impression share, and conversion volume
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    Negative keyword additions based on search term report analysis
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    Bid adjustments by device, location, time of day, and audience segment
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    Ad copy rotation analysis and underperformer replacement
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    Quality score improvement across low-performing ad groups
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    Budget reallocation toward highest-performing campaigns

Phase 5

Testing and Scaling

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    Structured A/B testing of ad copy, landing pages, and bidding strategies
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    Audience expansion testing with lookalike and in-market segments
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    New campaign type introduction based on performance data
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    Budget scaling for campaigns meeting or exceeding ROAS targets
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    Performance Max integration and asset group optimization

Phase 6

Reporting and Continuous Improvement

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    Weekly performance summary with key metric movements
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    Monthly in-depth report covering ROAS, CPA, conversion trends, and competitive positioning
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    Quarterly strategy review and account growth planning
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    Channel expansion recommendations based on performance data
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    Ongoing industry and competitor monitoring

Industries & business types we specialize in

From regulated financial services to fast-moving e-commerce brands, we build Google Ads programs that reflect the specific buying behavior, competitive dynamics, and conversion economics of each market we operate in. Whether you are a startup testing product-market fit or an enterprise managing spend across dozens of markets, every campaign we build is structured around the goals, audience, and economics specific to your business.

Google Ads management across every major industry

🍽️ Restaurants & Food Service

Local SEO for restaurants, cafes, bakeries, food trucks, and catering businesses. We optimize your Google Business Profile, build your review presence, and rank you for the high-intent local food searches that drive reservations, orders, and walk-in traffic.

🏥 Healthcare & Medical

Local SEO for dentists, doctors, physiotherapists, opticians, and specialist clinics. We build your local search presence in a way that generates new patient appointments while maintaining the professionalism and trust your practice depends on.

🔧 Home Services

Lead generation through local SEO for plumbers, electricians, HVAC technicians, roofers, landscapers, and cleaning companies. We rank your business for the urgent, high-intent local searches that homeowners make when they need a service provider immediately.

💅 Beauty & Personal Care

Booking-focused local SEO for hair salons, barbershops, nail studios, spas, and aesthetic clinics. We rank your business in local searches, optimize your booking-related keywords, and build the review profile that converts searchers into confirmed appointments.

⚖️ Legal Services

Credibility-driven local SEO for law firms, solicitors, and legal consultancies. We build your local search authority across practice area and city-specific searches so potential clients find your firm at the exact moment they need legal representation.

🏠 Real Estate

Local SEO for estate agents, letting agencies, and independent realtors. We optimize your local presence for neighborhood and city-specific property searches and build the authority signals that make your agency the first choice in your area.

🚗 Automotive

Local SEO for garages, MOT centers, car dealerships, and bodywork specialists. We rank your business for the location-specific automotive searches that bring in new customers and keep your service bays full.

🏋️ Fitness & Wellness

Membership and class-focused local SEO for gyms, yoga studios, personal trainers, and wellness centers. We build your local search visibility for the near-me fitness searches that drive trial visits and long-term memberships.

🏨 Hospitality & Accommodation

Direct booking growth through local SEO for boutique hotels, bed and breakfasts, and guesthouses. We reduce dependence on booking platforms by building direct local search visibility that drives commission-free reservations.

🎓 Education & Tutoring

Enrollment-focused local SEO for tutoring centers, language schools, nurseries, and after-school programs. We rank your business for the location-specific education searches that parents make when looking for learning support for their children.

🐾 Pet Services

Local SEO for veterinary clinics, dog groomers, pet boarding facilities, and dog trainers. We build your local search presence to generate consistent new client enquiries and keep your appointment calendar full.

We run Google Ads for every type of business

🚀 Startups

Fast-launch Google Ads programs for startups that need to validate demand, acquire their first customers, and prove unit economics quickly. We build lean, testable campaign structures that generate actionable data without burning through limited runway.

🏪 Small Business

Practical, budget-efficient Google Ads management for small businesses competing in local and national markets. We maximize every dollar of ad spend with tightly structured campaigns, precise negative keyword coverage, and conversion-focused landing page recommendations that level the playing field against larger competitors.

🤝 B2B

Lead generation and pipeline-focused Google Ads for B2B companies with longer sales cycles and higher deal values. We build keyword strategies around buyer intent at every funnel stage, from awareness to vendor comparison, and optimize for qualified lead quality rather than raw volume.

🛒 B2C

High-volume acquisition and retention campaigns for B2C brands. We manage the full Google Ads funnel from first-click awareness through purchase and remarketing, optimizing for cost per acquisition and customer lifetime value across every campaign type.

🏢 Enterprise

Complex multi-market, multi-brand, and multi-language Google Ads programs for enterprise organizations. We manage large-scale accounts with advanced segmentation, cross-market budget governance, custom reporting frameworks, and dedicated senior strategists aligned to enterprise growth objectives.

Our rating based on 80+
verified client reviews

Our paid advertising case studies

Explore real PPC campaigns with full transparency on ad spend, cost per acquisition, conversion rates, and return on ad spend.

Meet your dedicated PPC team

Your team is matched to your ad platforms, budget size, and business goals — with specialists who’ve managed campaigns in your exact industry.

01 Project Manager

Your main point of contact. Coordinates campaign launches, budget adjustments, and daily operations — keeps everything running smoothly and on schedule.

02 Client Success Manager

Owns your relationship, growth trajectory, and results. Ensures campaigns hit your ROAS targets and adapts strategy as your business scales.

03 PPC Strategist

Senior paid advertising expert who owns campaign strategy, platform selection, and budget allocation. Decides what will drive maximum ROI.

04 Media Buyers / Campaign Managers

Handle daily campaign management across Google Ads, Meta, LinkedIn, TikTok — optimizing bids, budgets, audiences, and creative performance.

05 Creative Specialist

Designs and tests ad creatives — from static images to video ads and carousel formats. Ensures your ads stand out and convert.

06 Copywriter

Crafts high-converting ad copy, landing page headlines, and CTAs. Every word is tested and optimized for clicks and conversions.

07 Analytics & Attribution Specialist

Sets up conversion tracking, attribution models, and performance dashboards. Ensures you know exactly where every dollar goes and what it returns.

Your PPC engine, on subscription

Start lean, add capacity, keep the cadence.

Starter

120 hours $ 80 / hr

$ 3200

/ mo

  • download
    Core team:
 PM, CSM, Team Leads
  • download
    1 - 3 specialists
  • download
    1 - 2 core services + supportive & ad-hoc work

Most popular

Starter

120 hours $ 80 / hr

$ 3200

/ mo

  • download (2)
    Core team: PM, CSM, Team Leads
  • download (2)
    2 - 6 specialists
  • download (2)
    2 - 3 core services + supportive & ad-hoc work
  • download (2)
    Strategist available upon request

Scale

480 hours $ 60 / hr

$ 9600

/ mo

  • download
    Core team:
 PM, CSM, Team Leads
  • download
    4 - 8 specialists
  • download
    3 - 5 core services + supportive & ad-hoc work
  • download
    Strategist and CMO available upon request

Enterprise

330+ hours

$ 50K - 100K

/ mo

  • download
    Core team: PM, CSM, Team Leads, Strategist, embedded CMO
  • download
    8+ specialists
  • download
    5+ core services + supportive & ad-hoc work

Starter

240 hours $ 72 / hr

10% OFF

$ 3200

$ 2880

/ mo

  • download
    Core team: 
 PM, CSM, Team Leads
  • download
    1 - 3 specialists
  • download
    1 - 2 core services + supportive & ad-hoc work

Most popular

Growth

480 hours $ 63 / hr

10% OFF

$ 5600

$ 5040

/ mo

  • download (2)
    Core team: PM, CSM, Team Leads
  • download (2)
    2 - 6 specialists
  • download (2)
    2 - 3 core services + supportive & ad-hoc work
  • download (2)
    Strategist available upon request

Scale

960 hours $ 54 / hr

10% OFF

$ 9600

$ 8640

/ mo

  • download
    Core team: PM, CSM, Team Leads
  • download
    4 - 8 specialists
  • download
    3 - 5 core services + supportive & ad-hoc work
  • download
    Strategist and CMO available upon request

Enterprise

330+ hours

$ 50K - 100K

/ mo

  • download
    Core team: PM, CSM, Team Leads, Strategist, embedded CMO
  • download
    8+ specialists
  • download
    5+ core services + supportive & ad-hoc work

Starter

480 hours $64 / hr

20% OFF

$3200

$2560

/ mo

  • download
    Core team: 
 PM, CSM, Team Leads
  • download
    1 - 3 specialists
  • download
    1 - 2 core services + supportive & ad-hoc work

Most popular

Growth

960 hours $56 / hr

20% OFF

$5600

$4480

/ mo

  • download (2)
    Core team: PM, CSM, Team Leads
  • download (2)
    2 - 6 specialists
  • download (2)
    2 - 3 core services + supportive & ad-hoc work
  • download (2)
    Strategist available upon request

Scale

1920 hours $48 / hr

20% OFF

$ 9600

$7680

/ mo

  • download
    Core team: PM, CSM, Team Leads
  • download
    4 - 8 specialists
  • download
    3 - 5 core services + supportive & ad-hoc work
  • download
    Strategist and CMO available upon request

Enterprise

330+ hours

$50K - 100K

/ mo

  • download
    Core team: PM, CSM, Team Leads, Strategist, embedded CMO
  • download
    8+ specialists
  • download
    5+ core services + supportive & ad-hoc work

Included in all plans:

Access to all Ninja services

Strategy, marketing, design & creative, development and analytics

Your Ninja team

Project Manager, Client Success Manager, Team Lead and specialists matched to your needs (Strategist / CMO on higher plans)

Live 90-day roadmap

Continuously updated plan of current work and upcoming priorities

Single backlog in Ninja One

All requests, ideas and tasks managed in one place

KPI dashboard in Ninja One

Results, hours logged and task status at a glance

Weekly meetings & updates

Recurring weekly call and regular progress updates

How to use your hours

All plans cover core services plus supportive work (creative, copy, optimisation, reporting, etc.) and ad-hoc tasks like launches, campaigns and landing pages.

You can also dedicate 100% of your hours to a single service (e.g. only SEO or only paid acquisition). This is a normal and often recommended way to use your capacity at certain stages.

Prices are valid for new customers only.

PPC articles

Our expert guides on paid advertising strategy, platform updates, optimization tactics, and real-world campaign insights.

Why Choose Our Google Ads Agency

📊 Strategy Before Spend, Every Time

We never launch a campaign before understanding your conversion economics, competitive landscape, and growth objectives. Every Google Ads program we build is designed around a specific target CPA or ROAS from day one, not optimized toward it retroactively.

🔬 Data-Driven Optimization on Every Account

Every optimization decision we make is backed by performance data, not intuition. We run structured tests, track statistical significance, and apply only the changes that demonstrably improve the metrics that matter to your business.

🤝 A Certified Team That Manages Only Google Ads

Our paid search team works exclusively on Google Ads programs. Every specialist is Google Ads certified, actively managing accounts across multiple industries, and continuously trained on platform updates and new campaign types as they are released.

💰 Budget Efficiency as a Core Discipline

We treat your ad spend as if it were our own. Wasted budget on irrelevant searches, poor quality placements, and underperforming campaigns is identified and eliminated consistently so every dollar you invest is working toward your conversion goals.

📋 Full Transparency Into Every Decision

You have complete access to your Google Ads account at all times. We provide weekly performance updates, plain-language monthly reports, and regular strategy calls so you always understand what we are doing, why we are doing it, and what results it is producing.

🚀 Proven Scaling Methodology

Getting a campaign to break even is not the goal. Our process is designed to establish a profitable baseline quickly and then scale budget systematically against proven performance, turning a working campaign into a predictable revenue engine.

FAQs

The right budget depends on your industry, target keywords, geographic scope, and conversion goals. Most businesses see meaningful results starting from $5,000 per month in ad spend. We model your estimated cost per click and conversion rate during onboarding to recommend a starting budget that gives your campaigns enough data to optimize effectively.

Search campaigns can generate leads or sales within the first 24 to 48 hours of going live. However, the first 30 to 60 days are typically a learning and optimization phase as campaigns gather conversion data and bidding algorithms calibrate. Most accounts reach stable, improving performance within 60 to 90 days of launch.

ROAS stands for Return on Ad Spend and measures the revenue generated for every dollar spent on advertising. A 4x ROAS means $4 in revenue for every $1 spent. Target ROAS varies significantly by industry, margin, and campaign type. We model your target ROAS during strategy development based on your conversion economics and use it as the primary optimization target throughout the engagement.

We charge a fixed monthly management fee based on your subscription plan, not a percentage of ad spend. This means our incentive is always to improve your return on investment, not to increase your ad budget. Your ad spend is billed directly to your own Google Ads account.

Yes. We begin every account takeover with a comprehensive audit that identifies wasted spend, structural issues, and performance improvement opportunities. We provide a full audit report before making any changes so you understand exactly what we found and what we recommend before we touch anything.

We review all Google automated recommendations critically against your actual performance data. Many Google recommendations are designed to increase platform spend rather than improve ROI. We apply only the recommendations that our analysis confirms will improve your results and reject or pause those that would not.

Quality Score is Google’s rating of the relevance and quality of your keywords, ads, and landing pages. A higher Quality Score means Google charges you less per click and gives your ads better positions in search results. Improving Quality Scores across your account is one of the most effective ways to reduce costs and increase the competitiveness of your campaigns without increasing budget.

Yes. We have experience managing Google Ads in regulated verticals including fintech, healthcare, legal services, iGaming in licensed markets, and crypto in permitted jurisdictions. We understand the specific advertising policies that apply to each industry and build compliant campaign structures that stay within platform guidelines while still generating strong performance.

Always. Your Google Ads account remains in your name and under your ownership throughout the engagement. We access it through manager account permissions. If our engagement ends, you retain full access to your account, all campaign data, and all conversion history.

You receive a weekly performance summary covering key metric movements and any significant actions taken. Each month we provide a full performance report covering ROAS, CPA, conversion trends, competitive positioning, and a forward-looking optimization plan. We also hold regular strategy calls to review results and discuss upcoming priorities.

Ready to build a marketing team that actually ships?

Start with a 15 min call to see if we can help. If we’re a match, we book a Strategy Session and build your 90-day roadmap.

Here’s what you’ll get after we confirm fit:

  • download (5)
    A 90-day roadmap: priorities, deliverables, KPIs
  • download (5)
    A clear Week 1–4 ship list (what goes live first)
  • download (5)
    A quick walkthrough of Ninja One (how weekly sprints work)
  • download (5)
    A team + plan recommendation based on your goals

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We work all over the world

We have a fully remote team, so we can hire the best experts from all over the world

London

71-75, Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom

Dubai

Nassima Tower, 04th floor, Sheikh Zayed Road, Dubai, 00971

Singapore

3 Coleman St, #03-24, Singapore 179804

Hong Kong

38 Wong Chuk Hang Road 1/F, 2F, 25-27F, Hong Kong Island, Hong Kong

New York

276 5th Avenue, NY 10001, New York, United States of America

Vilnius

Konstitucijos ave. 21A, Vilnius, LT-08130, Lithuania

Seattle

Columbia Center — 701 5th Avenue, Seattle, WA 98104, United States of America

Atlanta

Bank of America Plaza — 600 Peachtree Street NE, Atlanta, GA 30308, United States of America

Los Angeles

One Wilshire — 624 South Grand Avenue, Los Angeles, CA 90017, United States of America

Toronto

First Canadian Place — 100 King Street West, Toronto, ON M5X 1A9, Canada

Amsterdam

Zuidas Business District (The Rock) — Claude Debussylaan 80, 1082 MD Amsterdam, Netherlands

Sydney

Salesforce Tower — 180 George Street, Sydney NSW 2000, Australia