The client had a great product and some brand awareness from paid campaigns. But their content was scattered, had no SEO intent, and failed to generate long-term traffic. They relied heavily on paid ads and outbound efforts, which inflated their customer acquisition cost (CAC). They needed a more sustainable inbound growth engine that would reduce dependency on paid traffic and build authority. With no search rankings, little brand awareness, and no paid campaigns, they were invisible online in a city where competition is fierce. Therefore, we knew a multi-pronged strategy was needed—one that would not only generate leads but also establish authority in a saturated niche.